Prospective Retailer Forms

Join Us!

Getting in on the fun and profit of being a Wisconsin Lottery retailer has never been easier! Just fill in the form below and we'll mail you your retailer application packet.

Did you know ...

Lottery customers spend more per visit, and visit more frequently than non-lottery customers.
Lottery products rank among the highest turning products in both the convenience and grocery trades in Wisconsin. Higher turns and a frequently refreshed product line translate into higher gross revenues per SKU than any other key impulse category.*
The retailer commission, combined with the Retailer Performance Program (RPP), provide retailers the opportunity to add to their bottom line with a product that is both fun and in demand by our players.

* Source: Wisconsin Lottery Comparative Retail Sales Analysis Study. MarketVision Research, 1998.

If you have questions about becoming a Lottery Retailer please take a moment and check out our Frequently Asked Questions page for answers.

Send a print out of the completed, signed forms to:
Attn: Retailer Contract Assistant
P.O. Box 8941
Madison, WI 53708-8941

You can fill out the following forms and save them on your computer. Then print, sign and send them in. They are in MS Word format except where noted.

Original Retailer Application (Download all in a Zip file) - All of the forms that need to be submitted in order for a store owner to become a first-time Lottery retailer.

Individual Forms:

Application with instructions
W-9 (PDF)
This is the IRS Tax Identification Number form. It is included in any retailer's original application packet, but is also listed separately here in case the form needs to be re-filed.
EFT (Electronic Funds Transfer) Application with instructions
This is the form needed to give the Lottery permission to debit/credit entries to a retailer's designated bank account.
Personal Data
Certification (PDF)

Or you can fill in an online form and have these materials sent to you.