You know what they say:  Location, location, location.

For Singh Express, Inc. it means everything.  The Singh Express gas station and convenience store is located near the off-ramp of Highway 45 in Milwaukee, not far from the Harley Davidson manufacturing plant.  It’s a busy stretch of road that can bring in a lot of customers.

Owner Sonny Singh makes the best use of location inside his store, too.  At least when it comes to lottery.  Sonny puts the lottery in the #1 position on his counter to maximize visibility.  Because he always takes new games, his customers know right where to go when they want the latest and greatest from the Lottery.

Singh Express carries 38 instant games.  Sonny says the most popular game among his customers is probably the $10 “Crossword” games, although he says every from of “Crossword” sells well.

If you’re headed through the Milwaukee area and want to see the principle of “location” in action, be sure to stop in at Singh Express and see how Sonny and his staff make it work.    

Owner Sonny Singh maintains an organized but LOADED lottery display for his player's every need.